A report from the weekly newsletter A4 (published by The Danish Confederation of Trade Unions) reveals that more than half of Denmark's nationwide newspapers does not have a single woman in the editorial management. In spite the fact that 40 percent of the members of the Danish Journalist Union are female it is still to a very large extend men who are in power in the media business.
Media expert Rasmus Jønsson says to A4:
"It is a men's club of old friends who see things from the same perspective, move in the same circles, are raised by each other and have followed the same career path. The problem is not just that there is an overrepresentation of men - these men are also alike. And that has a consequence for the way they shape media."
Ask Rostrup, chief editor at MetroXpress (part of the Metro chain) seems to agree that more women are needed:
"It is about having the best blend of people because it reflects the society media are to describe. When you have to develop ideas it is a problem if everyone relate to the same reality."
Good point. Still Rostrup has hired two men as his closest colleagues. Both of them having worked as journalists at MetroXpress a long time before they were promoted - one even being Rostrup's old fellow student. And as with most other editorial positions the vacant jobs were never advertised. The editor-in-chief explains:
"They were both obvious candidates."
Key to better representation in the media business must be that editors begin to hire people that are not mirrored images of themselves. For example by recruiting from outside the "men's club".
This could also be an effective way of expanding readership. According to A4 consumers of newspapers are the same as those who produce them: Middle-aged men.